SOCIAL MEDIA
Social Media offers free access to a vast audience of potential customers for any product or service.
How Social Media helps businesses:
Increase brand awareness
Build engaged communities
Sell products and services using native social commerce solutions
Measure brand sentiment through social listening
Provide customer service on social media platforms
Advertise their products and services to target audiences
How do I help my clients:
Help them understand the goals on each step of the customer journey.
Help them characterize your customers.
Look at your competition.
Develop your messages based on your mission, vision statement and values.
Determine which is the best platform.
Build a content plan.
Clients :
Additional info to help:
Which Social Media Platform should I used for my Business or Project?
That depends on the goals you want to reach and the stage of the project you're in.
Facebook: Is good to sell your product or service once your brand is establish
Instagram: Is good to establish the voice and values of the brand through visuals.
Twitter: Is good for customer service and to connect with your audience.
LinkedIn: Is good to connect with people inside your industry and to establish you expertise.
What are the best times to Post on Instagram?
2 PM - 3 PM on Thursdays
11 AM on Wednesdays
10 AM on Fridays
Best posting times depending on the sector in which you operate:
Best Times to Post on Instagram for Technology Companies: Wednesday at 10 AM
Best Times to Post on Instagram for B2C Companies: Saturday at 11 AM and 1 PM
Best Times to Post on Instagram for Educational Organizations: Monday at 8 PM
Best Times to Post on Instagram for Healthcare Companies: Tuesday at 1 PM
Best Times to Post on Instagram for Non-Profit Organizations: Tuesday at 3 PM and 9 PM, Wednesday at 3 PM and 4 PM, Thursday at 2 PM & 3 PM, and Friday at 10 AM & 2 PM
Top 10 Content Ideas you should use to Create Valuable Content:
Quotes : Share Inspirational quotes RELEVANT to your brand.
Questions : Ask questions is a great way to engage with followers.
Testimonials : Provide proof of results or satisfaction from past clients.
Articles : Post RELEVANT articles of your business and the problems it solves.
Q&A : Allow your followers to send you questions about your business.
Events : If you’re attending any event in your industries be sure to post about it.
Behind the scene : Give your followers a chance to see where the magic happens.
Interviews : Have an interview with someone in your industrie and post about it.
Offers : Post a social media exclusive offer.
How to : Show followers how to use your product.
Post Structure:
Headline: (Question / Bold Statement / Cliffhanger)
Caption: ( Deliver the promise of a headline, limit 1,000 characters, educate or tell a story to like, comment or share, you can do "@mentions" here.)
Hashtag: #nameofyourbusiness, #product, #service, #industry (you can use as many as 30, but keep it in your nich.